“The point is, it’s in that What if? that we, paradoxically, find exquisite utility in the useless beauty. In those moments when we put the constant demands of life on hold, just for an hour or so, and allow the dust to settle, we can find that the most meaningful things in our lives are the ones that we loved as children but have shelved. On a long enough timescale, all of our works will diminish. Even the immortal works we produce will turn to dust –– all the art, music, literature, science will one day, be gone. So meaning, true meaning and purpose, are found in the now. The complete immersion and engagement with what you are doing in the moment. And it’s often when we connect back to the now, to the active engagement in something that is deemed useless that we find purpose, drive, excitement and perhaps the next great artwork or startup.”

-John Couch

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